I am the type of person that likes to touch and try on items of clothing before making a purchase so it took me some time before I was comfortable with buying online. I have always been a fan of stores like @TJMAXX so was very excited when I found sites like @Hautelook, @RueLaLa, @Gilt, @ideeli, @JustFab to name a few and oh boy what an eye opening experience it has been.
My initial disappointment was that most of these sites want you to become a member before you can browse, no no no! I don’t want to give you my information so that you can use it to target me in marketing your site and products. I would like to browse and if I find something that you have that I cannot live without I will be happy to provide my information to you.
My second disappointment is that I need to know what label or designer I want to shop, I am an average consumer and don’t shop by brand but rather by necessity. Please give me an option to browse all ‘buckets’ for those brown boots I need. You have all the data and I am sure can develop a friendly search option by tagging the items, it is not rocket science. I am prepared to spend money if the look and fit is good regardless of the brand name or designer.
My third disappointment is the time ticking by in front of your eyes. Why do I need to have a time limit? I understand that some people are motivated by a ‘Flash Sale’ and will drop everything to buy it now! but I am a working woman and cannot always get to my computer to get to that sale that is ending in 1 hour and 10 minutes. I might be in a meeting. My life revolves around time management and I do not want my shopping experience to be time managed as well. It causes my heart to race and I have felt the disappointment when the item I looked at is no longer available.
I suppose you might say that these sites are not for me…a pity, I have shopped a few and been happy with my purchases when I was able to ‘get in on the deal’.
Finding Purpose 